A Beginner Guide To Connected Packaging: Improve Brand Experiences
Have you ever thought about whether your packaging meets your customers` demands and desires?
In today’s modernized world, the answer is yes! It can do a whimsical job as an extension of your brand image.
As an entrepreneur, you can make this printed paper work harder for your brand. Custom Packaging can help you to build healthy relationships with your customers.
Before packaging ends up in the recycle bin, it should convey your message and reinforce your business’s visual identity, logo, and products.
All this can be accomplished by connected packaging.
We know you are wondering what connected packaging is. So let’s dig into detail to get a comprehensive guide about this technology-based packaging solution.
What Is Connected Packaging?
Before jumping into detail, let’s discuss what is connected packaging!
“Connected packaging is activating and integrating QR codes and other digital technologies to enhance user experience. When these codes are scanned with a mobile phone, they can tell you a brand tale, update consumers about new products and special offers, and even gather feedback.”
Smart, Connected, Active, or Intelligent?
So, if you`ve explored this universe, you could have come across terms like smart, active, or intelligent. Let`s define the differences!
❖ Intelligent Packaging: Intelligent packaging is related to using sensors to monitor the product`s condition encased within the packaging.
❖ Active Packaging: Certain gases or substances are added to packaging to ensure the product`s long shelf life.
❖ Connected Packaging: Connected packaging uses technology-based solutions to engage customers and improve your brand identity.
❖ Smart Packaging: Finally, "smart packaging" refers to any packaging with a purpose other than to wrap a product. Any component that keeps an eye on maintains, or interacts with the package is included.
Beneficial Aspects of Connected Packaging
There are tons of benefits that are provided by this packaging. Here are a few:
- Attract and Engage Customers
There is no doubt a Retail Packaging has the potential to win customer engagement. But it works best when it connects with smart packaging solutions like QR codes. It will help you to evaluate your targeted audience`s interests and demands.
By doing this thing appropriately, you can give your customers the best shopping experience, which boosts customer loyalty and brand awareness.
One of the best ways to engage buyers is to embed video content, as consumers are far more likely to watch or listen to something rather than read.
You can also add a gaming factor to the QR codes to attract and engage customers. Quizzes, puzzles, and giveaways are essential when designing connected packaging to catch consumers’ attention.
Every campaign, including connected packaging, needs social media. Making content viewers want to share because it is humorous, touching, insightful, or enjoyable will significantly increase visibility.
With the right Custom Printed Packaging Boxes, you can create an unforgettable unboxing experience for your brand. Using coupons or discount codes is another way to encourage sharing.
- Help You To Gather Feedback
Using connected packaging, brands can use interactive quizzes and questionnaires digitally incorporated into the packaging. This is a fantastic approach to encourage customers to submit feedback non-intrusive and engagingly.
Users` feedback through augmented reality QR codes can be gathered and analyzed to paint a clear picture of things like brand attitudes or product evaluations.
This data can be collected as a byproduct of giving customers more methods to feel appreciated and connected to their favorite brands.
Have you ever encountered Cardboard Packaging embedded with QR codes? If yes, then you are part of this technology-based packaging solution that aims to boost your brand identification or improve your experience.
- Promote Loyalty Programs
According to the bonds loyalty report:
“77% of consumers have said that loyalty programs urged them to repeat purchases from a particular brand.”
A consumer can quickly join a loyalty program with only one scan or tap. QR Codes are used by well-known companies like Starbucks, Dunkin Donuts, and McDonald`s to activate customer loyalty programs.
Additionally, customers will be more inclined to sign up for membership in these digital loyalty programs because they are simple to use and activate.
Customers will make more repeat purchases to move up the loyalty ladder and get more rewards, regardless of whether the program is tier-based or point-based.
How Connected Packaging Works?
With connected packaging, the client is sent to a URL when they scan or tap a QR code or similar addition to the packet`s surface.
Here, the brand and products determine what the consumer taps or scans and experiences. It may be a limited-time deal, details on related goods, an occasion, or an experience.
Ideally, you want content that enhances the value of your offerings and is genuinely related to the goods or services offered by your business.
Another advancement in connected packaging is augmented reality. Customers can see and hear videos without downloading anything, thanks to web-based AR. It facilitates communication and ensures that clients are not turned off by using technology.
Where To Get Your Product Packaging?
We know integrating QR codes on Custom Packaging Boxes isn’t a cup of tea. For this purpose, you can consult with an eminent packaging provider that helps you to design your packaging with these technology-based smart sensors.
You don’t need to look anywhere! The Custom Box Packaging is here to serve you the best services to make your packaging a connected packaging that helps you set a specific benchmark for your products in the competitive market.
On our website, you may read client testimonials. Send an email to sales@thecustomboxpackaging.com at any time to request high-quality services at a reasonable cost. You can reach us by phone at (888) 575-6234.
